Well, Maserati isn’t exactly coming out with a Hybrid Alfieri. The company is trying to meet the average emission targets by 2020 and they plan to do so by coming out with a plug-in hybrid version of the Quattroporte, GranTurismo, GranCabrio and Ghibli.
Interesting direction they’re heading especially since Harald Wester was caught on record in 2013 denouncing electric vehicles.
“If we want a realistic solution then the regulators need to be more honest in how they calculate emissions. Electric cars are not the answer.” He’s had a change of heart since then and the decision was supported by Maserati’s European general manager, Giulio Pastore, who thinks that it’s no longer a choice in order to stay competitive:
“We have to do it, it’s that simple. In some countries where it is highly incentivized, they will be a success, in others maybe less so, but there is government and customer demand for such cars.”
Now that Maserati is taking a stance on hybrid vehicles, why not come out with a plug-in hybrid version of the Alfieri? That’s because they most likely want to keep the Alfieri’s sportiness and performance as is.
Coming out with a hybrid version could reduce the car’s performance and that’s not something Maserati is willing compromise on in order to meet emissions targets. Pastore stated as much; “What I can say is that we will only electrify our cars if it can be done without sacrificing performance. If there’s a sacrifice, then we won’t do it”.
But if Maserati did release a plug-in hybrid version of the Alfieri, will you be interested?